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Toyota’s Success Story In Turkey


Toyota Motor Corporation is one of the leading automakers in the world and, together with its subsidiaries, it produces a full range of models – from minivans to large trucks. During 2014, global sales of Toyota and Lexus brands, combined with those of Daihatsu and Hino, totaled 10.2 million units on a retail basis. In addition to a number of manufacturing subsidiaries and affiliates including Japan, Toyota has 66 manufacturing companies in a total of 29 countries and locations, which produce Lexus and Toyota branded vehicles and components. Toyota employs around 339,000 people worldwide on a consolidated basis, and markets vehicles in more than 170 countries and locations.

Toyota believes a harmonious relationship with the environment, the global economy, the local community and its stakeholders is the key to achieving long-term stable growth. For this very reason, Toyota continually invests aggressively in next generation technologies to develop automobiles that are greener, safer and more fun to drive.

Toyota Motor Manufacturing Turkey (Toyota Turkey) is one of Toyota’s vehicle production bases in Europe. Located in the northwestern Anatolian province of Sakarya, Toyota Turkey currently manufactures Corolla and Verso model. The majority of the plant’s production is exported to more than 50 countries. These include Western and Eastern European countries, as well as the Middle Eastern, North African and Central Asian countries. Today, with its annual production capacity of 150,000 units, Toyota Motor Manufacturing Turkey is the third largest production plant of Toyota in Europe, and is also one of the largest carmakers in Turkey.

Dedicated to top quality production with the contribution of all its members, Toyota Turkey has been successfully applying the Toyota Production System (TPS) to its manufacturing processes since the start of its operations.

Toyota Turkey registered rapid growth with the start of its export activities in 2002. The company’s production and number of employees have multiplied in line with increasing investments. Today, Toyota Turkey has invested EUR 1.9 billion since its establishment, and currently has 3,300 employees. 10 percent of the employees speak Japanese, while majority of the office employees speak English.

Since 2002, Toyota Turkey’s accumulated exports have totaled USD 21.4 billion. Toyota Turkey’s cumulative production is over 1.3 million units in total, while more than 85 percent of its production is allocated for exports. Toyota Turkey has become one of the largest exporters in the Turkish automotive sector and other industries in the country.

Turkey’s geographical location with its young, disciplined and capable workforce, has made the country the right place for Toyota’s investments. Toyota is pleased to have invested in Turkey and will continue to produce and export high-quality products.

Hiroshi Kato, General Manager and CEO of Toyota Turkey: “We achieved our targets through producing and exporting our high quality vehicles. We are gratified that we have fruitful years ahead of us to realize our mission duly, which is to contribute to the Turkish society. I thank firstly our employees and suppliers, and all other parties for their contribution to our success. Toyota Turkey is very happy to contribute to Turkey through its production and exportation activities, investments and the employment opportunities it creates.”

Source: http://www.invest.gov.tr/en-US/successstories/Pages/Toyota.aspx

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