According to the Conference Board, customer confidence is at its highest point in 17 years.

At the 100 largest U.S. online retailers, sales reached $7.9 billion on Black Friday and Thanksgiving. According to Adobe Analytics, this is a nearly 18 percent increase since 2016. Customers spent a record-high $5 billion on Black Friday, compared to $3.34 billion last year. Also spending $2.87 billion online on Thanksgiving, setting another record. According to Criteo, 40 percent of Black Friday online sales were made on mobile devices.

Source: http://www.foxnews.com

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According to NRF, 65 million which is the largest segment of shoppers, shopped from a real store. Also becoming the most valuable customers, spending 17% or $49,  more on average than people who shopped at a store only and $82, or 32%.

Retailers are going to great lengths to make sure potential customers don’t go running or clicking elsewhere. For example, Target is shipping online orders to customers’ homes from more than 1,400 stores as well as its fulfillment centers.

Source: https://www.usatoday.com/story/money/2017/11/28/black-friday-cyber-week-sales-lead-low-stocks-some-hot-items/899075001/

Legal Notice: The information in this article is intended for information purposes only. It is not intended for professional information purposes specific to a person or an institution. Every institution has different requirements because of its own circumstances even though they bear a resemblance to each other. Consequently, it is your interest to consult on an expert before taking a decision based on information stated in this article and putting into practice. Neither MuhasebeNews nor related person or institutions are not responsible for any damages or losses that might occur in consequence of the use of the information in this article by private or formal, real or legal person and institutions.